Global Brand Marketing
One world. One voice.
We are passionate about helping organizations differentiate and integrate their brand presence for maximum impact in a global and/or multicultural market.
In today’s interconnected world, reaching and resonating with international and multicultural audiences is essential for brand success. Our brand consultancy services are focused, tailored and efficient — designed to empower companies to navigate this complexity with clarity and purpose.
We specialize in helping businesses assess and refine their brand positioning, ensuring it is both compelling and relevant across diverse markets. Whether you are entering a new region, targeting a multicultural demographic, or seeking to harmonize your global brand voice, we guide you in aligning your brand identity with your audience’s expectations.
To further enhance your brand’s communication strategy, we leverage our extensive global talent network of linguists, copywriters, and designers. These experts bring invaluable insights into local languages and cultural nuances, enabling us to fine-tune branded communications for authenticity and resonance. Their localized expertise ensures that your messaging not only translates effectively but also connects deeply with audiences in every market.
Additionally, we create and enhance brand style guides that ensure consistency and impact across all touchpoints. From visual elements to tone of voice, we help you build a cohesive brand presence that resonates with every audience while staying true to your core values.
Partner with us to unlock your brand’s full potential and make meaningful connections – beyond borders.
Contact us for a free consultation.
Maarten Löbker
Partner & Lead Brand Consultant
Maarten is a senior marketing and advertising professional with over two decades of experience in building brands and developing global campaigns. He has led the brand strategy for Fortune 500 organizations and held several international marketing positions in the US and Europe.
Born and educated in The Netherlands, Maarten is fluent in English, Dutch, German and Spanish. His international work experience spans markets in North & South America, Europe, Asia and the former Soviet Union.
Capabilities
Brand positioning
Define that unique space in the mind of your audience, one that is meaningful, defensible and competitive. We handle research and planning, organize strategic sessions and even conduct brand training.
Naming exploration
Tap into our branding expertise and global network of linguists to explore, evaluate and test naming options for brand and product names, as well as taglines.
Styleguide development
Expand or adapt your brand styleguide for consistent outreach to global audiences. We can create brand foundational elements and provide execution guidance.
Support brand rollout
Ensure a smooth introduction and integration of your new brand platform across all touch points. From planning and organization to execution and launch – we’ve been there, done that.
Multicultural marketing
Optimize your international and multicultural marketing outreach. We ready to assist with market evaluation, research, media selection, audience segmentation and campaign development.