What is this word: Transcreation?
Transcreate is to Translate by creating meaning and insight for an audience from a different culture.
Transcreate is to Translate by creating meaning and insight for an audience from a different culture.
Culture is the bridge that connects one to its audience through shared experiences and background that go beyond words.
Translating advertising is like painting the tip of an iceberg. What lies beneath is the clear understanding of communication objective, knowledge of culture & communication style of target audience.
Webinar on the Importance of Language in business, Reasons for translating B2B marketing content and Tips for effective translations.
What to look for when selecting a resource for localizing your marketing materials.
Accurate translation of acronyms & abbreviations.
Translation into Chinese – simplified or traditional?
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