How to optimize international SEO results.

When it comes to Global Search Engine Optimization, looking for shortcuts is a bad idea.  A direct word-for-word translation of SEO terms for international markets will not always work.  In order to get the same or higher yield on international search engine results, the SEO terms must be researched, localized, and adapted for the international target audience.

So what should any international company do to stay on top of the game?

1. Conduct international Keyword Research.  This research should be done using country specific top level domains (TLDs).  For example, if your target market is in Germany, use www.google.de to research keywords for SEO.  One powerful tool for keyword research is KeywordSpy.

2. Acquire local domain extensions.  Consider using or adding sites with country code TLDs in addition to international domains (e.g .com, .net).  In the above example, www.AnyCompany.com, also uses www.AnyCompany.de.

3. Learn the vernacular.  Know expressions, pitch techniques and other cultural nuances that catch attention and get other nationalities interested.

4. Test keyword selection.  One way to test a keyword selection is to use the terms in a pay-per-click advertising campaign and monitor the results. Most search engines offer great tools for this and they offer suggestions too.

5. Work with specialized language professionals.   There are many language service providers out there, but only a few specialize in the translation and transcreation of marketing communications exclusively.  Branded Translations is one of them.  The linguists and marketing professionals at Branded Translations understand the culture and language nuances of any international market. They will assist you with keyword research and exploration to ensure that your search engine terms are optimized and relevant for any target market.

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