Global Voices
A frequently overlooked aspect in localization is culture and its influence on consumer preference and behavior. In this article we will break down key cultural differences and demonstrate how you can adapt your message. Whether you’re localizing a campaign or refining your global brand strategy, these insights will help you create content that feels authentic and relevant to your audience.
Design styles are often unique to certain regions of the world. Understanding these cultural design differences (and finding the right balance with your brand) can have a big impact on how well your advertising creative is received, recalled and acted on.
In this brief article we explain the key differences between translation, transcreation, and localization in marketing. It describes how translation focuses on accuracy, transcreation adapts messaging creatively for emotional impact, and localization ensures cultural and technical alignment with a target market.
Summary of a Common Sense Advisory landmark study, highlighting the critical importance of localizing marketing content to align with consumers’ linguistic and cultural preferences. This article highlights key data points, suggesting that localized advertising generates much higher engagement and purchase intent than ads that are not localized.
In this article we run a quick test to see how good machine translation is in localizing creative advertising content. While AI tools have improved tremendously, they are not consistent, and some creative choices can only be made by a human.