ABOUT US

International Brand Advertising Agency

Branded Translations is a boutique, founder-led practice combining deep global branding expertise with a proprietary network of exceptional global talent. These are experienced professionals who live and work in the markets you want to reach—bringing cultural understanding and local creative instinct that cannot be replicated from the outside.

The result is advertising that feels more relevant, authentic, and persuasive to the people it is meant to engage.

For our clients, this approach means that they will get the agility of a focused partner, access to global talent, and a personal, cost-efficient process from start to finish.

Experts in marketing translation & transcreation

We started in 2012, specializing in marketing translations, after discovering a frustrating gap that existed for localizing advertising copy. Language agencies were quick, accurate and inexpensive, but much of the creative/persuasive effect was often lost in translation. Alternatively, foreign ad agencies had that creative ability, but their strength was building campaigns from scratch—not adapting them.

We filled that gap, combining the best of both worlds. By pairing the cultural and linguistic expertise of local-market copywriters with a deep respect for the original creative idea and brand, we have since helped many brands and their agencies localize international advertising without compromising what made it powerful and recognizable in the first place.

Enabling global growth, through culturally-relevant advertising

What began as a better way to localize ad copy has evolved into an International Brand Advertising Agency.  Today we offer a full suite of strategic and creative services to help brands take international advertising from first idea to market-ready execution. Whether you are preparing your brand for international growth, developing a campaign for multiple regions, or adapting an existing campaign for multicultural audiences—we bring strategic, creative, cultural and language expertise together in one connected process.

Founder profiles

We are marketeers at heart who understand the importance of quality creative that remains on brand when localized for multicultural audiences. We bring an international mindset, language skills and cultural sensitivity to every project, which is guided by strategic branding expertise to ensure quality on-brand creative, optimized for your target market.

Maarten Lobker 1

Maarten Löbker

Partner & Lead Brand Consultant

Maarten is a former CMO and brand strategist, with three decades of expe­ri­ence in build­ing brands and devel­op­ing global cam­paigns. He has led the brand strat­egy for For­tune 500 orga­ni­za­tions and held sev­eral inter­na­tional mar­ket­ing posi­tions in the US and Europe.

Born and edu­cated in The Nether­lands, Maarten is flu­ent in Eng­lish, Dutch, Ger­man and Span­ish. His inter­na­tional work expe­ri­ence spans mar­kets in North & South Amer­ica, Europe, Asia and the for­mer Soviet Union.

Anna Lobker Martirosyan

Anna Löbker-Martyrosian

Partner & Head of Operations

Anna is an accom­plished HR pro­fes­sional with expe­ri­ence in vir­tu­ally every aspect of run­ning an effec­tive per­son­nel depart­ment. She has worked across many indus­tries for both start-up and For­tune 500 orga­ni­za­tions. Her spe­cialty is global sourc­ing, recruit­ing and man­ag­ing tal­ent. Anna per­son­ally screens, tests and works with every lin­guist before they are placed on assign­ment.  It is her resource­ful­ness and atten­tion to detail that allow us to pro­vide the high­est level of qual­ity.

Anna has lived in the US, Arme­nia and Spain, and speaks three languages.