ABOUT US
International Brand Advertising Agency
Branded Translations is a boutique, founder-led practice combining deep global branding expertise with a proprietary network of exceptional global talent. These are experienced professionals who live and work in the markets you want to reach—bringing cultural understanding and local creative instinct that cannot be replicated from the outside.
The result is advertising that feels more relevant, authentic, and persuasive to the people it is meant to engage.
For our clients, this approach means that they will get the agility of a focused partner, access to global talent, and a personal, cost-efficient process from start to finish.
Experts in marketing translation & transcreation
We started in 2012, specializing in marketing translations, after discovering a frustrating gap that existed for localizing advertising copy. Language agencies were quick, accurate and inexpensive, but much of the creative/persuasive effect was often lost in translation. Alternatively, foreign ad agencies had that creative ability, but their strength was building campaigns from scratch—not adapting them.
We filled that gap, combining the best of both worlds. By pairing the cultural and linguistic expertise of local-market copywriters with a deep respect for the original creative idea and brand, we have since helped many brands and their agencies localize international advertising without compromising what made it powerful and recognizable in the first place.
Enabling global growth, through culturally-relevant advertising
What began as a better way to localize ad copy has evolved into an International Brand Advertising Agency. Today we offer a full suite of strategic and creative services to help brands take international advertising from first idea to market-ready execution. Whether you are preparing your brand for international growth, developing a campaign for multiple regions, or adapting an existing campaign for multicultural audiences—we bring strategic, creative, cultural and language expertise together in one connected process.
Founder profiles
We are marketeers at heart who understand the importance of quality creative that remains on brand when localized for multicultural audiences. We bring an international mindset, language skills and cultural sensitivity to every project, which is guided by strategic branding expertise to ensure quality on-brand creative, optimized for your target market.

Maarten Löbker
Partner & Lead Brand Consultant
Maarten is a former CMO and brand strategist, with three decades of experience in building brands and developing global campaigns. He has led the brand strategy for Fortune 500 organizations and held several international marketing positions in the US and Europe.
Born and educated in The Netherlands, Maarten is fluent in English, Dutch, German and Spanish. His international work experience spans markets in North & South America, Europe, Asia and the former Soviet Union.

Anna Löbker-Martyrosian
Partner & Head of Operations
Anna is an accomplished HR professional with experience in virtually every aspect of running an effective personnel department. She has worked across many industries for both start-up and Fortune 500 organizations. Her specialty is global sourcing, recruiting and managing talent. Anna personally screens, tests and works with every linguist before they are placed on assignment. It is her resourcefulness and attention to detail that allow us to provide the highest level of quality.
Anna has lived in the US, Armenia and Spain, and speaks three languages.
