Fluent in your brand.
Expert in translation.
Translation services for marketing & advertising
Unlike most Language Services Providers, we focus our translation services exclusively on marketing and advertising content. Our work is grounded in the believe that localization of creative copy requires a different approach than, let’s say, a technical or legal document.
Whether it’s a translation or transcreation, we consider the intent of the message, hire specialized native linguists and apply rigorous quality control — all to ensure that the localized content will be as relevant, creative and persuasive as the original.
Native linguists only
Every modern language
NO machine translation
Rigorous quality control
1
INTAKE
Understand the assignment, communication objective, media and target market/audience.
2
SOURCING GLOBAL TALENT
Tap into our global network of pre-vetted native linguists & copywriters, qualified for the given industry and media.
3
BRIEFING LINGUIST FOR TRANSLATION
Brief selected linguist for first translation round.
4
PROOFREADING BY SECOND LINGUIST
Check first translation, and resolve potential issues or creative decisions.
5
QUALITY CONTROL
Final quality check, which may involve a review when localized copy is placed in design.
6
PREP & DELIVERY TO CLIENT
Placement & delivery of localized copy in desired format (desktop publishing optional).
Any language. All creative. Every industry.
Languages
We localize content from English into every modern language, including the following:
-
- Chinese (Mandarin & Cantonese)
- Spanish
- English
- Hindi
- Bengali
- Portuguese
- Russian
- Japanese
- Arabic
- Turkish
- Korean
- French
- German
- Vietnamese
- Italian
- Iranian Persian
- Polish
- Dutch
- Armenian
Content
Any creative content, where the underlying message is as important as the words:
-
- Brand-/product name
- Billboard (OOH)
- Brochures
- Digital advertising
- Multi-media
- Direct Response
- Literary content
- Press release
- Print advertising
- Product manual
- Sales presentation
- SEO / SEM keywords
- Social media content
- Styleguide
- Tagline / slogan
- Video subtitling
- Voice script
- Website
Industries
We source our linguists with specific industry experience, including:
-
- Aerospace
- Automotive
- Broadcasting
- Chemical
- Communication
- Construction
- Cosmetics
- Defense
- Education
- Energy
- Electronics
- Financial Services
- Food & Beverage
- Healthcare
- Marketing & Advertising
- Publishing & Printing
- Transportation
- Travel & Hospitality
- Manufacturing
- Pharmaceutical
Related articles:
Borderless Branding: The Importance of Cultural Awareness in Global Advertising
A frequently overlooked aspect in localization is culture and its influence on consumer preference and behavior. In this article we will break down key cultural differences and demonstrate how you can adapt your message. Whether you’re localizing a campaign or refining your global brand strategy, these insights will help you create content that feels authentic and relevant to your audience.
Understanding Translation, Transcreation and Localization in Marketing
In this brief article we explain the key differences between translation, transcreation, and localization in marketing. It describes how translation focuses on accuracy, transcreation adapts messaging creatively for emotional impact, and localization ensures cultural and technical alignment with a target market.
Can’t Read, Won’t Buy
Summary of a Common Sense Advisory landmark study, highlighting the critical importance of localizing marketing content to align with consumers’ linguistic and cultural preferences. This article highlights key data points, suggesting that localized advertising generates much higher engagement and purchase intent than ads that are not localized.